Designing an impactful logo for your creative business involves a careful reflection of your brand strategy. Whether you're designing your own logo or working with a professional, these two art directors offer their best advice for designing a logo...
Artists who identify and satisfy our ongoing search for meaning by describing art they create have already discovered this crucial truth: artists that engage in storytelling create a compelling reason for collectors and admirers to invest in their work.
As virtual reality takes hold of the film industry, artists, galleries, and cultural institutions are incorporating VR art as a component of their program or practice. We take a look at this growing trend in the art world.
Artists seeking to get their work in front of gallerists and collectors might consider applying to an open call this summer. From London to Miami, find out what curators are looking for in these four artist open calls and...
Licensing art is a common practice among artists seeking additional revenue streams. Here, we discuss the details of a typical artist licensing agreement and offer suggestions for companies you may want to approach with your work.
Apart from talent, artists require a certain level of “buzz” in order to progress to new levels of recognition in their art careers. Creating an artist branding strategy can elevate your work to a wider audience, and generate new...
By sticking to the tenets of the social media pyramid, artists on social media can develop an engaged audience.
Graphic designer Carolina Niño shares her insight on working with brands like Adidas and Wired, while dishing on her recent collaboration with Colombian music group Bomba Estereo.
There are a variety of challenges facing today's art entrepreneur, but they don't have to sidetrack an art business.
A thoughtful design portfolio is an essential tool for a full-time or freelance creative. Brian Young, a recruiter at Creative Circle, shares his top tips for crafting yours.
Artexpo New York, the largest art fair in the country, is an indispensable fair platform for international galleries.
The launch of creative platform Orangenius drew creatives eager to launch their art business or find rewarding art careers.
This week in art news: copyright infringement claims abound, gallery scandals were settled, and industry giants made some big announcements. Here's what your art business may have missed.
NYFA's 'Artist as Entrepreneur' program is a powerful resource for art entrepreneurs. Here's how the program can benefit your art business.
Natalia Nakazawa is a visual artist who works in mixed media to create paintings, tapestries, and collages. Her latest installation was displayed in a window of the iconic art deco Clocktower Building in Brooklyn’s DUMBO neighborhood.
Most artists will tell you that the hardest part of their job is trying to sell their artwork to the masses. Sure, they love the creativity and the freedom being an artist provides, but how can they make a...
The term “starving artist” has long been part of our lexicon, signifying the significant struggle artists face bringing their creative work to market. For the lucky few that survive until they have paid their dues, the career can be...
A good marketing strategy can help grow a business if done well. Let Seth Godin show you how to be a modern marketer in his skillshare video series.
Steve Schlackman Take these two commonly heard phrases: “I need to copyright my slogan,” or “I want to patent my new idea.” Do you know why they are wrong? We break down the differences between IP laws. […]
Steve Schlackman We previously discussed how owning an original fine art painting, doesn’t provide the same level of ownership as other physical items. In particular, we examined the actions of our hypothetical Executive and how his various uses of an oil painting may have violated the right of the artist. The Executive, with his lack of understanding […]
Steve Schlackman Registering your work with the U.S. Copyright Office is the most effective way to ensure you'll be fairly compensated should your work be used without your permission. […]
Chris Reed Motivated by an upward trend in law enforcement overreach, more and more citizens are wondering whether the First Amendment protects their right to record videos of police activity. […]
Steve Schlackman If you want to register a trademark for products you haven't made yet but are planning to in the near future, you can submit an “intent to use” application. Art Law Journal breaks down the process. […]
Steve Schlackman One question artists, photographers, designers, and musicians always seem to ask is whether they should trademark their name. In many cases, an artist’s personal name is also their company name. That name is a corporate asset with real tangible value, and protecting it is an important business consideration. However, it’s important to understand that applying […]
Steve Schlackman Whenever an artist or writer portrays a living person in an unflattering light, they are likely to receive a letter or angry phone call saying things like “I am going to sue you for defamation” or “you’ll be hearing from my lawyer,” along with plethora of swear words. It sounds pretty serious and scary, but […]
Chris Reed Since most common insurance policies specifically exclude artwork, fine art collectors must consider purchasing a fine art insurance policy to protect their treasured works. Art Law Journal breaks down how these unique policies work. […]
Chris Reed Comic book publisher ComicMix allegedly created a mashup of a popular Dr. Seuss book with elements of the iconic Star Trek TV series. Here, we discuss the resulting copyright infringement case, and whether a court may find the work permissible under the fair use doctrine. […]