Tim Platt

Photography has many different layers of meaning and purpose but is fundamentally about the art of observation. Or what I like to call the joy of seeing. Stills photography allows us to observe and marvel at the world in suspension, and make heroes of the small details which might otherwise go unnoticed in nature’s grand design.

After over 25 years of experience delivering international advertising campaigns for global brands, I hope I've got the hang of squinting through a camera and the technical skills required. However, although craft and technique are vital, they should remain behind the scenes.My 30-year advertising photography and moving image career, based in my central London studio, has always been driven by my diverse personal creative practice. This ranges from stylised animal & botanical portraiture to abstract floral art.The Botanical Opticals series of both stills and immersive 4K audiovisual installations, evolved from ideas explored while shooting timelapse films of flowers. I arranged these clips into symmetrical patterns and realised that the effects can be mesmerising.These ideas developed into an interactive relaxation iOS app I developed called Moodlapse. The user taps, slides, and tilts the screen to create beautiful kinetic, kaleidoscopic videos of flowers blooming. These moving patterns combine with soothing ambient binaural music to help stimulate different brainwave frequencies and promote relaxation and well-being. Available for Apple iOS and AppleTV.In 2021 I presented a multimedia solo exhibition of my Botanical Opticals at the Crypt Gallery in Norwich, UK.I was proud to win first place in the Fine Art/ Abstract category in the International Photography Awards 2022 for my Botanical Opticals project. I won another first place in the Nature/ Flowers category in the International Photography Awards 2023 for my Flower Portraits series. And this year I was delighted to win a Gold in the 10th Fine Art Photography Awards 2024.