Creativity is a way of life…but making creativity into a living can seem daunting — particularly when you don’t have an educational or professional background in art. If you are a non-professional artist who is eager to turn your artistic talents into a career, you’ve come to the right place.
Together, Artrepreneur and Creative Circle have put together this comprehensive article series to support budding artists in the early stages of their art careers. In this article series, you’ll find valuable information on building and maintaining a career in the creative space. We cover topics including career paths, preparing for interviews, using social media to grow your footprint, networking, and much more. Both Creative Circle and Artrepreneur are committed to being here for you throughout your career.
The more screens we have in our life, the more significant jobs like motion graphics designer and video editor become, and therefore, the more lucrative these roles are. Both roles are essential for creating eye-catching, attention-grabbing media across industries, whether it’s the loading screen of an app, bringing a video game character to life, or getting your followers to stop scrolling through the feed with a dope animation. Video editing and motion graphics go hand in hand—after all, they are both rooted in storytelling. However, they are two fundamentally separate roles with two different needs.
Video editing is one of the most crucial roles when it comes to any kind of video media. As Philip Seymour Hoffman said, “The film is made in the editing room.” Editors may not have written the script, but they tell the story by setting the pace, creating the rhythm, and playing with the drama and tension. Now, you may not be editing the next Citizen Kane, yet as a video editor, you wield a lot of power.
Video editing is more accessible than it’s ever been before. Apps like TikTok allow for efficient, seamlessly integrated, and creative editing, helping more folks take control of their content. Still, with various companies increasing their emphasis on video, the role of the video editor has never been more important.
Qualifications: What Does it Take To Be a Video Editor?
Video editing requires a lot of organizational skill—with potentially hours of footage to upload, transfer, and save, so much of editing comes down to keeping track of files. It also requires being able to follow a script—literally. Editors must assemble the footage and create the energy and flow of the project according to how the script is written.
While it’s typical for video editors to have a degree in communication, film studies, production, or even visual arts, it’s not mandatory. What is mandatory, is being able to use software (video editing software like Adobe Premiere Pro or Final Cut Pro X is standard) and be able to handle various equipment to ensure optimal video and audio quality. Being able to incorporate graphics across formats—yes, including motion graphics, which we’ll get to later—is crucial.
As with so many creative fields, editing requires an immense amount of communication. Video editing is unique because it’s both a pretty solitary, independent role and a role that requires being able to communicate and collaborate with others, namely the director or project manager. Sometimes you’ll have a lot of creative freedom, and other times, the director or manager may be more vocal. You need to strike that balance of being able to interpret the vision of the director and script authentically while also making your own creative decisions in service of that vision.
Level Up: How to become a better video editor
In the same way that reading makes you a better writer, watching makes you a better editor. Watch films, videos, or even how-tos to pick up on techniques and styles other editors use. Taking those techniques and incorporating them into your work will hone your skill and your style. Practice is key here, especially because editing software and tech are constantly evolving and changing.
Motion Graphic Design
Of course, there is plenty of overlap between video editing and motion graphics design. Videos are chock full of motion graphics, and many motion graphics designers have a background in video editing. The work though is completely different. Motion graphic designers create digital animations that bring still images, whether a logo or illustration, to life. Think of the way the Netflix logo moves when you fire up the app, or the MGM lion roaring before a movie, or any of those explainer videos that are fully animated. Motion graphics are everywhere, and motion graphic design is becoming a more and more popular career to embark on.
Qualifications: What Does it Take To Be a Motion Graphics Designer?
Motion Graphics Designers often have degrees or backgrounds in graphic design, digital media, animation, or other visual art fields, although it’s completely doable to become a motion graphics designer by taking courses or even teaching yourself if you have the drive.
While you may not have to create a graphic from scratch, having strong drawing skills is very important in terms of communicating the animation and then actually animating it.The software is key: being able to use programs like Adobe After Effects (although Photoshop, Illustrator, and Premiere Pro are important, too), Blender, and Cinema 4D, is crucial. Note: 2D art and animation are still popular, but 3D modeling is a particularly worthwhile skill to have these days.
Motion graphics bring meaning to an image by incorporating motion, which means timing is everything, as is a strong understanding of animation perspective and lighting.
Like video editing and so many other creative pursuits, motion graphics requires collaboration and interpreting a vision. Having a strong portfolio is also vital. Keep your portfolio fresh with plenty of strong examples of your work, whether from client projects or your personal designs, so you can showcase your work and score the job.
Level Up: How to be a Better Motion Graphics Designer
Animation technology changes quickly—just think about how rudimentary the CGI animation even 10 years ago feels—so stay on top of tech. In the same vein, stay updated on animation trends as they come and go. Keep track of other motion design artists that inspire you, and keep practicing both your graphic design skills and your motion graphic skills to flex your creative muscles.
This article was co-created by Creative Circle. Creative Circle is an award-winning recruiting and consulting company representing digital, creative, and marketing professionals. Our job is to make your job easier, whether you’re hiring, building a team, or searching for your next role. Together, we can solve your biggest challenges. Special thanks to Melissa Rogers, Senior Brand Manager of Creative Circle.