Building and maintaining a client list is an essential part of nurturing and growing a freelance career. Find out how to create and build your artistic contacts.
Category - Marketing
In today's age, artists are required to be social media savvy. Learn how to keep your guard up and know when you're being scammed into a faulty sale.
The traditional art gallery business model is changing with online marketplaces, a global art market and an entrepreneurial generation of artists. We explore the everyday...
The first step in identifying where your work belongs to ask yourself is: What kind of work do I love? Who is my audience?
From building a subscriber list to email marketing services, our tips will get you up to speed on creating your own artist newsletter.
Whether or not an artist’s work is selling or being shown extensively shouldn’t be the only factor considered when building an art collection.
Want to sell your artwork on your own? These essential art business documents (and free Artwork Bill of Sale template) are crucial to ensure that your sale is professional and...
Video storytelling is a quick, attention-grabbing way of getting people interested in you as an artist. Here's how to get started.
Every creative professional with an online presence should employ an SEO strategy to reach a broader audience. Here, we outline SEO for artists, and offer some tactical advice for...
How do you spot a credible and worthwhile open call when there are so many to choose from? When you find one, how can you stand out?
If you’re bent on driving more innovation and strategy to your practice but your visual mind needs a break, consider adding some podcasts for artists to your daily task list...
When preparing to present your services to a potential client, what should go into your pitch deck? From services offered to payment schedules, here's how to create a deck that...
Artists use Pinterest to market their online platforms while offering a behind-the-scenes view of their daily inspirations. Here's how to incorporate Pinterest into your art...
Can social media be an effective platform for expressing your political views? What the the pros and cons for your audience, potential buyers and employers? We talk to several...
Japanese artist, designer and Creative Advisor for the Tokyo Olympics/Paralympics 2020 Sei Yamazaki talks about his creative career and artistic practice.
Selling art in person is different than selling your work online. Whether you're at an art or craft fair, store, or pop-up gallery, it's time to turn from artist/maker to seller...
Pop-up galleries and shops have become popular vehicles to engage customers and earn money as a creative. You can forgo investing in a physical space and applying to shows. But...
Do you have an upcoming artist studio visit? Learn the do’s and don’ts to prepare for success, whether you're expecting a gallerist, curator, art dealer, critic, or other...
