When you’re not present to talk about your work in person, your artist statement is your spokesperson. Here's how to get your voice to be heard.
Category: Marketing
How to price your artwork, so it's attractive to potential buyers is one of the most difficult things to accomplish, especially for new and emerging artists. While no single...
Marketing for artists must be measurable to be effective. See what a data-driven marketing strategy can do to increase sales of your artwork.
Opportunities abound to sell your art online. We discuss the pros and cons of selling on your own personal store vs. online art marketplaces.
Unblock your senses and become more mindful of the sensations you experience.
Selling art is only partially about the quality and content of the piece, but how you present that work of art to the public. Here are some of the most crucial factors that can...
If you want an excellent place marketing art and to promote yourself as an expert creative, say hello to social media.
Pauline Brown, renowned expert on luxury branding and founder of Aesthetic Intelligence Labs, discusses the definition of aesthetic intelligence and how it can drive business...
Knowledge@Wharton and Artrepreneur CEO Grace Cho spoke with Jeffrey Deitch in his New York City office about the major lessons he has learned during his career in art and business.
A well-designed Instagram strategy to engage art collectors should be part of every artist’s marketing plan. Learn tips to expand your audience to potential buyers.
Artwork titles, descriptions, and keywords help viewers connect with your work — and become potential clients. Explore practical tips for choosing a memorable and meaningful...
Creative artists and freelancers are experts in their fields, but they're also business managers. As you build your artist brand, here’s how to leverage the power of your...
Is showing at an exhibiton right for you? Here's what questions you should ask about exhibiting at an art fair so you can make an informed decision.
Artist communities help you build support, collaboration and connections. These tips for networking will help you reach your highest potential and give back.
Don't know how to talk about your work when speaking to buyers? Here are 14 questions to help you identify your art!
An artist website should function as the central hub of your career. Make the best of this online portfolio by reading tips from illustrator, Matt Rota.
Take a look at our comprehensive list of printables you need to promote yourself as an artist!
How do you make your connections? Get clients to see your work by knowing how to write the emails, how to respond, and how to organize who you are contacting.
Building and maintaining a client list is an essential part of nurturing and growing a freelance career. Find out how to create and build your artistic contacts.
In today's age, artists are required to be social media savvy. Learn how to keep your guard up and know when you're being scammed into a faulty sale.